   
|
|
|
MAINTENANCE CHECKBOOK PROGRAM CUSTOMER DATABASE MAILINGS MAILER 2 CREST FORD PROGRAM |
|
|
back to homepage |
|
|
|
|
Clayton R. Perry, Sr.
2400 Oberwood Drive | Charlotte, North Carolina 28270 | (704) 231-4809 |
||||||||||
|
Qualification Summary
Automotive Management and Sales Consultant experienced in the development of automotive sales and leasing programs designed to increase staff productivity while achieving sales and profit targets identified by owners of automobile dealerships nationwide. Background Summary
|
|
Professional Experience |
| Automotive Management/Sales Development Consultant 321 Automotive Consultants, Charlotte, North Carolina |
1997 - 2003 | ||||||
| Sales Manager/321 Automotive Consultant Sam Johnson Lincoln Mercury, Charlotte, North Carolina
|
1999 - present | ||||||
| General Sales Manager Queen City Lincoln Mercury, Charlotte, North Carolina |
1997 - 1998 | ||||||
| General Sales Manager/Automotive Consultant Conyers Riverside Ford, Detroit Michigan |
1997 | ||||||
| Used Car Manager Sam Johnson Lincoln Mercury, Charlotte, North Carolina |
1995 - 1997 | ||||||
| General Sales Manager Leader Lincoln Mercury, St. Louis Missouri
|
1988 - 1995 | ||||||
| General Sales Manager South Boulevard Chrysler Plymouth, Charlotte, North Carolina
|
1984 - 1988 | ||||||
| Sales/Finance Manager LaPointe Chevrolet, Charlotte, North Carolina
|
1981 - 1984 | ||||||
| Salesperson Town 'N Country Ford, Charlotte, North Carolina
|
1979 - 1981 | ||||||
|
back to homepage |
|||||||
|
I want to take the opportunity to introduce you to 3-2-1 Automotive Consultants, a newly formed private enterprise designed to provide top quality automotive management consulting and training for new car dealers. After 24 years of retail sales experience in the automotive industry, the formation of 3-2-1 was a natural transition for me, and a logical business decision. It allows me the opportunity to utilize years of experience to help strategically reposition new car dealers, and provide new car sales staff with management tools necessary to exeed sales expectations in the new millennium. Our primary function is to train sales personnel on how to conduct business for the new millennium. A few of the training techniques that we teach are:
Our secondary function is " market analysis" where 3-2-1 Automotive Consultants provide in-depth market analysis for your service department. We evaluate your service sales and "clean-up" your dealerships' customer service records so that you can better identify your current market potential. This helps us to better identify and recommend specific marketing opportunities for your dealerships' customer retention and profitability. This market evaluation of your service sales helps us to achieve the following objectives for you:
What's the catch? There is no catch. We all agree that customer satisfaction before and after the sales is the the single most important ingredient to our continued profitability in the new car market place. At 3-2-1 our goal is simple - "To provide new car dealers with a strategic management/training approach designed to assure continued success and profitability for the new millennium." I will follow up with you by phone to discuss how 3-2-1 Automotive Consultants can help you realize increased profitability for the new millennium. Sincerely, Clayton R. Perry, Sr. CEO |
||||||
|
back to homepage |
||||||
|
MAINTENANCE CHECKBOOK PROGRAM CUSTOMER DATABASE MAILINGS MAILER 2 CREST FORD PROGRAM |
|
|
back to homepage |
|
 |
|
||||||||||||||||||||
|
back to homepage |
||||||||||||||||||||||
|
321 Service Maintenance Checkbook Program is the most effective customer retention tool in the automotive industry with an average response rate that is 30 times greater than industry standards. The maintenance checkbook program consists of a checkbook that contains service discounts in the form of checks that are designed around the light maintenance of a vehicle for an 18-month period. With redemption rates in excess of 30%, this program is the answer to customer retention problems that dealerships are facing today. The Program includes:
 Contact: Clayton Perry @ 704-231-4809 www.321consultants.com Price Now Only $1.95 (per Household) Was $2.95 "This is the Best Program in The Market Place"
|
|
back to homepage |
|
CUSTOMER DATABASE MAILINGS Your customer database is the best possible list you can use in a direct mail campaign and I recommend you hit it once a quarter. There are two distinct reasons that your customer database is the best list for you to use.
Prior to mailing, we put your database through the following processes to ensure the most accurate and efficient final product: De-duplication – this is exactly what it sounds like, the removal of duplicate records (names/addresses). We use match-code logic for this process which creates a 15 character code consisting of characters from all fields in the record. This helps catch variations of spelling as well as multiple records for one household. For example, my name is Richard Jacob Fabbre. I go by Jake. When I purchased my vehicle from you, I gave you my full name for the loan documents and title information. Three months later, I brought it in for an oil change and just told you my name was Jake Fabbre. Five months later, my wife, Heather, brought the vehicle in for tire rotation. You now have 3 mailers going to one address which is both inefficient and expensive. By using match-code logic to de-dupe your list, we solve this problem and save you money. NCOA – this stands for the National Change of Address. The USPS maintains a massive database that contains the information of everyone who has relocated. We match your data up against the NCOA to make sure we are sending the letter to the most current address possible. If this process is skipped, you are sending letters to the wrong house. Even if the new occupant takes the time to forward the mail, chances are it won’t be delivered in time for the sale. Once again, this process maximizes the efficiency of your list and saves you money. LACS – the Locatable Address Conversion System. This process standardizes rural route addresses thereby increasing deliverability rates and saving you money. CASS – Certified Address Standardization System. A process required by the USPS in order to receive pre-sorted postal rates. This process puts every record in an easily recognizable format and maximizes deliverability. |
|
back to homepage |
|
DIRECT MAIL Years of experience in design, production and mailing allow 321 Automotive Consultants to consistently produce high quality, four-color process mailing materials. These letter brochures are personalized with customer information projecting a personal, quality and consistent message that generate results. The return mail allows for address verification, correction and database maintenance to ensure the accuracy of the database prior to the mailing of additional campaigns.
|
|
back to homepage |
